As any savvy inbound marketer knows, blogging may be a vital tool for attracting the proper visitors to your website. If you’ve been blogging for any length of your time, you might’ve begun toying with the thought of guest blogging, too.
And if you’ve been wavering thereupon idea, we’re here to allow you to know: You absolutely should.
What is Guest Blogging?
Guest blogging also called “guest posting” is that the act of writing content for an additional company’s website. Generally, guest bloggers write for similar blogs within their industry so as to:
- Attract traffic back to their website
- Increase their brand credibility and awareness, and
- Build relationships with peers in their industry.
Almost always, guest blogging offers mutual benefits for both the guest blogger and therefore the website hosting the guest content. In other words, guest blogging may be a street — so once you plan to mount the guest blogging bandwagon, you ought to consider featuring posts by guest bloggers on your own website, too.
Why Is Guest Blogging Important For Your Business?
By sharing your expertise on other companies’ websites, you’ll establish yourself as an authority within your market, build relationships with other thought leaders in your field and expose your brand to a completely new audience.
Additionally, featuring guest posts on your own blog will assist you deliver new perspectives and fresh content to your audience. We’re all guilty of falling victim to a routine and growing uninterested in an equivalent old stuff, so featuring guest posts may be a good way to stay readers engaged — to not mention the promotional boost that happens when your guest bloggers share their blogs with their personal network.
Some blogs, like OpenView, source the bulk of their content from other leaders in their industry. albeit you don’t have the resources to stay to a strong blogging cadence, guest bloggers can assist you to offer new content to your readers without much overtime and energy needed by your team.
How Do I buy Started With Guest Blogging?
Before you start with guest blogging, confirm you’re clear about what you’re looking to urge out of the guest blogging experience. Search for industry blogs by non-competitor companies where you’ll deliver real insight to readers.
Guest blogging for your partners may be a excellent spot to start out . At New Breed, we write guest blogs primarily for our partners as a part of our co-marketing strategy. We also tend to use guest blogging as how to develop relationships with companies we hope to partner with within the future.
Regardless, research is important for successful guest blogging.
It’s no secret that there’s tons of spam surfacing online. It’s your job to form sure you’re not posting to those sorts of blogs — or publishing any spammy content on your own blog.
Focus on finding writers within your niche, within your market, and from a respected business or background. you ought to also accept as true with what they’re saying in their post and make sure that the message aligns together with your personas’ interests.
Here are a couple of things to seem for before offering to guest blog or vice-versa:
Pro tip: When checking out blogs to publish on, look for a relevant industry keyword + “guest post,” “write for us” or something similar. for instance, if you wanted to write down about inbound marketing, you’ll Google:
- Inbound marketing guest post
- Inbound marketing guest post guidelines
- Inbound marketing seeking guest posts
- Inbound marketing write for us
- Inbound marketing guest post submissions
… then on. this may assist you to find relevant industry blogs that have an interest in the topic you’re writing about and currently accepting submissions from guest bloggers.
How Does Guest Blogging Impact SEO?
The short answer is: As long as you’re careful and considerate about creating high-value guest blogs for legitimate websites, guest blogging are often an excellent tool for building your domain authority and moving up in SEO rankings.
With the danger of “spam bloggers” who attempt to bribe blog owners into letting them post low-quality content for his or her own link-building and SEO benefit, many marketers have decided to opt against it entirely.
Ultimately, developing an SEO-boosting guest blogging strategy comes right down to providing genuine, helpful, and relevant content to teach readers — not low-quality content used as a mere container for links to your website.
So as long as your content is of top quality, guest blogging may be a good way to extend your site rankings. When individuals comment, share, like, or link to your blog, it moves up in Google’s PageRank — meaning, it’s far more likely to crop up first when someone googles an identical topic.
But Google PageRank is merely an algorithm, so it can’t tell the difference between dynamic content and spam! So while cramming your guest blog posts with links and keywords will push you farther up within the ranking, it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.
What Does High-Quality Guest Blogging Look Like?
The key to writing a high-quality guest blog is to consider it as a value-add for your audience — not as an advertisement!
As with any sort of inbound content, your guest blogs should be intended to teach your reader, not promote your own product or service. If the subject has relevance to your product or service, then in fact there’s no harm in featuring it in your blog. But there’s an enormous difference between selling yourself and offering helpful, actionable information to your readers.
Here are a couple of other quick tips to assist you to improve your guest blogging strategy:
Write a transparent, concise author bio. Although some companies allow you to incorporate links back to your website within the most body of your blog, many prohibit it or change the links over time. Your bio, then, is probably going the sole place in your guest post which will include a permanent link back to your website.
Try to include a minimum of one relevant internal link back to at least one of the company’s previous blog posts within your guest post.
Conclude each post with a call-to-action that asks readers to go away with comments. Remember, the more people discuss and share your blog, the more popular your post will become in an SEO search.
This is often a pleasant gesture that will also generate more traffic back to your guest blogger and their business. By now, it should be a habit for you to share your content — and it’s an honest thanks to saying “thank you” for publishing your guest post. The team behind classic gaming site Solitaire takes their guest post promotion to at least one more level. once they post high-quality solitaire or game-related content on other sites, they also actively market and drive links to those articles. It’s great for his or her publishing partner, and it improves the strength of their backlinks.
Use Google Analytics to trace what proportion of traffic your guest post is generating. this may offer you a broader idea of what readers want to listen to and see what’s working for your business.
Following the following pointers will assist you to avoid writing or accepting spammy content and, in turn, reap the truth benefits of guest blogging. to extend your SEO rankings, boost the credibility of your brand and reach new audiences in your industry, follow our recommended steps and only associate your business blog and posts with well-respected marketers.